Kia Cee'd: How Vehicle Audio Works / AM (MW, LW) reception

AM broadcasts can be received at greater distances than FM broadcasts. This is because AM radio waves are transmitted at low frequencies. These long, low frequency radio waves can follow the curvature of the earth rather than travelling straight out into the atmosphere. In addition, they curve around obstructions so that they can provide better signal coverage.

FM reception
AM and FM radio signals are broadcast from transmitter towers located around your city. They are intercepted by the radio antenna on your vehicle. This signal is then received by the radio ...

FM radio station
FM broadcasts are transmitted at high frequencies and do not bend to follow the earth's surface. Because of this, FM broadcasts generally begin to fade at short distances from the station. ...

Other information:

Kia Cee'd JD Service Manual: Components and components location
Components   1. Hands free call switch 2. Mic 3. Front left speaker 4. Front right speaker 5. Audio head unit (hands free control)   ※ There is no hands free jack. This system supports Bluetooth(wireless system). ...

Kia Cee'd JD Service Manual: Components and components location
Components (1) [General Type] (5Door)   1. Roof trim 2. Sunvisor [LH] 3. Sunvisor [RH] 4. Retainer 5. Assist handle bracket Components (2) [Panoramaroof Type] (5Door) ...

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